NBC Chicago Responds’ Kate Chappell takes a look at tips from Consumer Reports on how to make sure the money you donate on Giving Tuesday is really going to do some good.
GivingTuesday, which started as a hashtag in 2012, has become one of the biggest fundraising days of the year for nonprofits.
By The Associated Press • Published December 1, 2025 • Updated on December 1, 2025 at 11:44 am
Since it started as a hashtag in 2012, GivingTuesday, the Tuesday after Thanksgiving, has become one of the biggest fundraising days of the year for nonprofits in the U.S. This year, nonprofits face uncertainty about how donors may respond to a range of changing factors.
High prices may affect how much small dollar donors give this year or how many charities they will support. But President Donald Trump’s tax and spending legislation, which passed in July, also included a new charitable deduction of up to $1,000 for individuals and $2,000 for married couples for the majority of tax filers. That could incentivize more households to give.
For larger donors, a strong stock market usually indicates they will give generously. These major donors also make up an increasingly important share of overall charitable donations and are more likely to give than less economically well off households, according to a study from the Indiana University Lilly Family School of Philanthropy in partnership with Bank of America.
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